Nexaro expands its European dealer network with the Dutch specialty wholesaler Groveko

Nexaro erweitert sein europäisches Händlernetzwerk mit dem niederländischen Fachgroßhändler Groveko

Wuppertal, October 2023 – Nexaro GmbH and the Dutch specialty wholesaler in innovative cleaning products Groveko have entered into a trading partnership. By merging with Groveko, Wuppertal-based technology start-up Nexaro is significantly expanding its dealer network on the European market. Nexaro's innovative cobotic approach, consisting of the Nexaro NR 1500 and the Nexaro HUB software solution, will soon be able to be purchased directly from Groveko in the Netherlands.

"We are pleased to have gained Groveko, one of the leading specialty trade groups in the professional cleaning industry, as a partner. The collaboration opens up excellent opportunities for us to better serve and further expand our customer base in the Netherlands," explains Steffen Mateja, Head of Sales at Nexaro. 

Diego Camacho, International Sales Manager at Nexaro, adds: "The marketing of our innovative cobotic system solution will be handled by Groveko, which has a total of four locations in the Netherlands. Together with Groveko we will be able to ensure the best, customer-oriented service."


Romke Romkes, Managing Director of Groveko says: "Together with Nexaro, we are paving the way towards an innovative and sustainable future for the cleaning industry. As experts in tailor-made cleaning solutions, we understand our customers' needs and have been completely won over by the Nexaro Cobotic approach. Nexaro represents an innovative solution approach that not only expands our product range in terms of all-in-one solutions, but also contributes significantly to our central governing principle of sustainability. We're definitely looking forward to this collaboration."

The Nexaro Cobotic approach

Nexaro's cobotic approach represents a true symbiosis of human labor and state-of-the-art, autonomous robot technology. It is largely aimed at increasing the efficiency and quality of work processes while at the same time reducing costs. For cleaning staff, the use of the Nexaro NR 1500 means a significant improvement in their daily work routine, asstrenuous dry floor cleaning and work at off-peak times, especially at night,are no longer necessary. This will also upgrade the professional profile of a cleaning specialist.


The Nexaro NR 1500 is the first commercial cleaning-certified autonomous robot vacuum cleaner for professional building cleaning on the market. Thanks to its compact dimensions of around 34 x 34 cm and the innovative D-shape, it ensures extremely precise cleaning down to every nook and cranny, can be seamlessly integrated into the work environment and offers maximum flexibility, regardless of whether it is used individually or asa fleet. It is controlled via the specially developed, cloud-based Nexaro HUB, whose server is located in Germany.

About Groveko

Groveko is a wholesaler from Ede, in the Netherlands specializing in professional cleaning solutions. Since its founding in 1978, Groveko has been a reliable partner offering complete, tailor-made solutions for professional cleaning. As an industry wholesaler, the company is a competent partner that responds to the individual needs of its customers. Groveko places particular focus on innovation, sustainability and efficiency.

About Nexaro

Nexaro is a start-up from Wuppertal, Germany, and part of the Vorwerk Group, which has been guaranteeing the highest quality since 1883 – and today is a globally active group with a turnover of €3.2 billion and 9,394 employees across over 60 countries (as of: Annual Report 2022). As an independent company within the Vorwerk Group, Nexaro benefits, on the one hand, from the mutual transfer of knowledge and technology and, on the other hand, has the necessary freedom to develop its business model and become a driving force in the cleaning industry with the innovative Nexaro cobotic approach. Intensive research and development work as well as collaborations with leading companies in the industry have enabled the autonomous robot vacuum cleaner Nexaro NR 1500 and the associated software solution, Nexaro HUB, to be developed. In addition to focusing on the highest quality, other priorities for Nexaro are the topics of data security and sustainability.